Basic Theory of Article Marketing

“What do you think is involved in article marketing?” If you were to pose that question to a group of beginners who are just starting out, 9 out of 10 will probably say that it just involves submitting articles to article directories.

While that isn’t wrong, it is only part true.

Submitting an article to an article directory would get it on the internet. That part is what’s correct. But, it won’t mean that the article will actually get viewed, and it also won’t mean that people will click the backlink.

Basically, you could end up with 1,000 articles that each get 1 view a day since no one can find the article, and getting a total of maybe only 10 click-throughs. Which is why, the basic ‘dummies’ theory of article marketing is this:

1. Position your articles where they can be found
2. Write headlines that gain attention
3. Evoke interest in the article body
4. Call to action in the resource box
5. Get more visitors to visit your article

Chances are, unless you’ve done article marketing before, you probably didn’t understand any of that. Let’s take a look at them one by one.