What Will My Blog Visitors Think About Audio, Video or Podcasts?

The short answer is that they are going to love them. A term that is sometimes used is ‘User Enhancement Optimization’.

You know what SEO (Search Engine Optimization) is but it is possible that UEO (User Enhancement Optimization) is equally or maybe even more important.

Remember...it is all about content. Content is what keeps a visitor on your website and content is what makes them make return visits to your website. It is a well known fact that purchases are seldom made on initial website visits.

A customer will likely return to the website up to seven times before he actually drags out his credit card and buys something.

You have to get them to come to your website for that first crucial visit but keeping them making return visits is just as important.

I can’t really think of a better way to keep them coming back that giving them something as attention getting as audio or video or podcasts. Can you?

While it is true that people do read blog posts, we are a nation that is more geared toward audio and video than toward the written word.

We watch television...a lot. One picture really is worth more than a thousand words in today’s technologically centered world.

Web 2.0 has created an internet that is user driven. The users are the ones who determine the success or failure of an internet business.

They are the determining factor of the way that websites are constructed. It once was said over and over that ‘the customer is always right’. That is still true but in the Web 2.0 world of internet marketing, the user is not only right, he is in charge.

Web surfers no longer simply go to websites to read information. They go to websites to GET information and the love for that information to be delivered in audio and/or video formats.

Your blog website has got to be outstanding. It has got to be original. It has to give the user a reason to visit in the first place and a reason to return often.

Think content, content, content and SEO as well as UEO and you can make your blog website successful. Audio, video and podcasts are the quickest, easiest and most efficient way to reach that goal.