Why is Social Bookmarking Important to Internet Marketing?

There are several ways in which social bookmarking is having an affect on internet marketing. It would be hard to determine just which effect is having the greatest impact.

The ability to create tags using key words which social bookmarking sites allow is very attractive to internet marketers.

It didn’t take the internet marketing community long to figure out that these links and the backlinks that are created when the links are added to other favorites lists cause search engine spiders to visit websites and that PageRank can be dramatically increased along with the number of visitors to a website.

The more visitors, as any internet marketer worth his salt knows, means more sales of products and services.

So social bookmarking sites provide free advertisement, increase the number of visitors to a website and are a great search engine optimization tool to boot.

Another asset that internet marketers quickly became aware of that social bookmarking sites provide is that they are great research tools in and of themselves.

For example: a website owner might find that a ‘sailing’ tag is also associated with a ‘boat repair’ tag. That information can open doors for business expansion.