Content of the Article

Primarily, there are two parts of content in an article. These are both the article body, and the resource box, and each has their own set of rules. Knowing how to craft an article properly could let you get audiences interested in the article body, and then spur them on to action in the resource box.

Article Body

Seeing as the primary point of article marketing is to steer the reader through the article so that they get to the backlink, there are a number of things that the article body must accomplish.

First and foremost, of course, it must create and maintain interest throughout, so that the reader doesn’t stop reading. Apart from that, a good article body can also act as a ‘pre-sell’ of the backlink. In other words, it could make the reader more open to the suggestions that you might make.

Bearing all that in mind, here are a few points that you should consider:

1. Relevancy

Seeing as your target traffic is mostly coming from search engines, when they type in a keyword, they probably have something specific in mind.

For long keywords, it is simple to know what they want, such as someone searching for ‘Perfomance of Honda Civic Type R’ is probably looking for just that.

On the other hand, someone typing in ‘Honda Type R’ could be looking for information about the Honda Civic Type R, or… well, anything at all. If your niche is something motoring industry, then of course, you’re going to want your article to be about the former.

While it is tough to get your article to be relevant for all the individual keywords that you’re targeting, you should definitely try to give your potential audience exactly what they want.


2. Creating Interest

Of course, if your article is exactly what someone was searching for, then your problem is solved. However, if it isn’t, then it is going to have to create the sort of interest that is going to keep a reader reading from start to finish.

Truth is, there are no hard and fast rules about creating interest, but basically, if you give a reader content that is appealing to them, they’re probably going to stick around.

In short, the article body should provide something of value, whether in terms of advice, general information, or even ‘secrets’. Otherwise, it should at least hint at any other benefits that will be obtained by reading the article.


Taking care of both these aspects as far as the article body is concerned will put you off to a great start. Still, there is one very important rule to the article body…

Important Note: Never conclude the article in its body. The article proper is only actually done after the resource box, so do not attempt to put in any type of conclusion before that.


Resource Box

As was mentioned just above, the resource box is the conclusion of the article. More importantly, it is also the place where the backlink is contained, and for this reason, some people often describe it as the most important part of the article.

Since the focal point of the resource box is getting people to actually click the backlink, it is essentially a call to action. After the reader has been guided through the bulk of the article, and presold to as much an extent as is possible regarding what your backlink has to offer, he should find a clear course of action in the resource box.


Commonly, a resource box might contain something like: “If you want more information, just visit http://www.tyresandwheels.blogspot.com.”


Although that is a call to action, it isn’t a very good one. Imagine how much better it would be if it was more like: “Get Your New Car!”


At the end of the day, the important part is that the reader be given some reason, any reason, to want to click your backlink. That should be the conclusion to your article; the logical next step of continuing through the backlink.

Following these few pointers should get you both and article body and resource box that is much more effective than the regular variety.