Using Keywords to Position Your Articles

In a nutshell, keywords are just words or phrases that people use to search for anything and everything online. Seeing as we’re getting the nomenclature out of the way, ‘keyword density’ is the amount of a certain keyword per 100 words.

Keywords are important – that can’t be stressed enough. Considering that search engines are still the primary way in which people look for anything on the internet, it means that people who are looking for things in whatever niche you’re in, are going to be doing so on search engines.

Thus, when talking about positioning your articles, it essentially means positioning them in the relevant searches, so that they’re more likely to be found by the right people.

What happens if this isn’t done? Well, say you had an article about blogging for money, but it didn’t contain any keywords that are being searched for a decent amount of times per month. In this sort of case, there would be no way that anyone would find your article, and so it would go pretty much unread and unattended.

Admittedly, for long articles there inadvertently ends up being a keyword used here or there, but for reliable results, you’re going to want at least a 1% keyword density (but not more than 3%).

First though, you’re going to have to find the keywords that you intend to use.